Weecos, the sustainable marketplace, wanted to team up with Isabella Presnal to promote their sustainable online marketplace in an authentic way. Eco-conscious living is important to Isabella, so it was a great brand-influencer match. Weecos had a pop up shop in Stockholm, Sweden, and they want to increase their brand awareness outside Finland, so choosing Isabella Presnal and Skimbaco Lifestyle provided visibility in the Nordics ā€“ and also North America.Ā Together with Presnal5 team, we created a multi-channel content package for Weecos.
Weecos
The challenge
Ā
GROWTH STRATEGY STARTS FROM WITHIN
The first steps we took with Voglia were focusing on starting the brand change within the organization, and involving personnel and influencers as part of the journey from day one. We focused on finding what makes Voglia unique ā€“ and listening to the target market influencers to get insights what people think of Voglia today. With these insights we were able to take the next steps, and start creating a Tone fo Voice, and redefining the channels to reach the new target audience.Ā
Influencer activation
As a brand ambassador for Weecos, Isabella published content on her own social media channels, and in our own blog Skimbaco Lifestyle. Weecos got a social media content package for their own social media channels, and for their blog.
Video Production
We created multiple videos for Weecos, from a story of Weecos popup in Stockholm, to Isabellaā€™s favorite picks from the store, and a brand story video explaining what Weecos is and how brands can join the platform.